Uruguay advertising cover yerba mate soft drink like tea Loma

Item Specifics

Country

Uruguay

Catalog Number

1930s

Stamp Type

General Issue

Condition

Cover (Postal History)

Stamp Format

Single

Certificate Grade

Not Graded

Item Description

Beautiful advertising cover from Uruguay, mailed from Montevideo to Estación Solís, Lavalleja, franked with a 7 centésimos Artigas definitive and cancelled circa 1930s.

1️ Commercial and Advertising Appeal:
Sent by Importadora Sud-Americana – Roberto Gastaldi Ltda., this envelope features an illustrated logo at upper left corner advertising:

"Yerba Super Extra LOMAX"
(imported and distributed by the successors of Juan J. Flema)

The logo depicts gauchos preparing mate in a rural landscape—a rare and charming visual from the golden age of printed commerce in Uruguay.

2️ Philatelic Aspects:

Stamp: 7c dark blue José G. Artigas definitive.

Cancel: readable Montevideo circular postmark.

Machine typed address to Isidro Torres, a recurring name in rural Uruguayan commercial correspondence.

3️ Thematic Relevance:
This Envelope Is Ideal for:

Mate and tea thematic collections

Uruguayan advertising and commerce

Food and beverage postal history

Social philately / Open Class exhibits

Latin American graphic design in postal material

A striking and scarce advertising piece combining graphic art, popular culture, and Uruguayan export/import history in the context of yerba mate, one of the region’s iconic products.

Seller Information

Seller

OpenPhilately (2287)

Registered Since

04/08/2016

Feedback

99.6%

Store

Open Philately / Collectorbazaar

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• Sales

Item Location

Montevideo, Uruguay

Ships To

Worldwide

Returns Accepted

No

Public Questions